PM NEXT DOOR

encore. by Believe, a mobile app for artists

Techno: React Native – Android & iOS

The main purpose of this app is to help artists consult their streaming datas without using the web SaaS (which is complicated and not designed for them but for their professional teams).

Context: discovery, delivery and worldwide launch of the app

1. Discovery: as the only PM of this product, I had to challenge the business vision and build a first MVP to consolidate the strategy
   • Market studies: benchmark, mobile usage, SaaS datas, past users research
   • Design: personas, interviews (UX research), wireframes, user tests
   • Pitch: demo to stakeholders to validate the business OKRs
2. Methodology: transformation of the organization to create a feature team and collaboration with asynchrones teams
   • Agile workshops with the feature team to create DoD, DoR, documentation, mindset and rituals
   • Sync with other teams to pilote developments, identify risks and align roadmaps
   • Agile rituals organization: demos, reviews, sprint planning, poker planning and retros
3. Delivery: lead the developments and assure the quality of the product
   • Backlog management: user stories writing, priorization, JIRA management, bugs management
   • QA: recette and tests specification lead (no QA in the team)
   • Démos: to the stakeholders and intern teams to deliver visibility and gather feedbacks
4. Launch: assure the communication with marketing and go-to-market teams
   • Delivery of assets to market the product: link between the design team and marketing team to create all the promo visuals (banners, video spot, mails, etc…) and content
   • Démos: show off the final product to sales, marketing, support teams during product announcement (500 attendees, worldwide)
   • Support: management of users and intern support mailing box, trainings and bug fixes
   • KPIs: tracking of key metrics to validate success
   • Stores product pages management: App Store Connect and Google Play store pages set up and admin to assure the availability of the product on every country (13 languages)